Mazen Kassis is the Managing Director of Data, Digital and Technology for TEG. He is responsible for TEG Analytics, TEG Rewards, TEG Digital and Softix. Mazen drives integration and commercial outcomes across TEG’s market-leading businesses in data analytics, market research, digital marketing and ticketing technology platforms. For over 10 years Mazen has worked in research and analytics capacities in Australia, Asia, Africa and Europe. He joined TEG in 2017 from the Dentsu Aegis Network.