Real Madrid World of Football Experience is an interactive experience designed to engage football and sporting fans of all ages. Housed under the roof of a massive 50m x 30m (1,600 sqm) touring pavilion, the 2018 season was located on the Melbourne Museum Plaza, featuring unique physical and digital displays, an immersive 360˚ cinematic match day experience, an EA Sports FIFA Arena and a stunning collection of their most famous trophies and memorabilia.