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Entertainment and Sports Sponsorship Gains World-First Audience Technology

TEG Analytics and Roy Morgan today announced the launch of Genome Audience Planner, a next generation sponsorship planning and optimisation platform that provides the fastest and simplest way for advertisers to identify, reach and measure new sponsorship opportunities across the live sport and entertainment sector. The Australian media rights and sponsorship sector is worth more […]

24. Sep 2018
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24. Sep 2018

TEG appoints Head of Commercial

TEG has today announced the appointment of John Nicholl as TEG Head of Commercial. The newly-created executive role will have responsibility for brand partnerships, sponsorships and hospitality sales across TEG’s vast portfolio of live entertainment.

10. Sep 2018
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10. Sep 2018

Melbourne Esports Open attracts thousands to Australia’s biggest event

The Melbourne Esports OpenTM , presented by JB Hi-Fi, has made a stunning debut with over 12,000 avid esports fans flocking to Melbourne Park over the weekend of 1-2 September. The online interest was also huge, with fans viewing content from the Melbourne Esports Open over 12 million times across Twitter, Facebook and Reddit.  The massive esports community conversation on Twitter saw #MEO2018 trending number 1 nationally on Saturday.

5. Sep 2018
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5. Sep 2018