Thursday 26th February 2026 – Sydney, Australia – Ticketek Entertainment Group (TEG) today announced the appointment of Greg Segal as Managing Director of Sponsorship & Premium Experiences, marking a significant step, as the Group evolves its platform model to meet the next era of live entertainment growth.
Segal joins TEG with more than 30 years experience in brand partnerships, entertainment marketing and commercial strategy. Most recently he was President of Brand & Marketing Partnerships at Live Nation Entertainment ANZ, and led a 50-person team delivering sponsorship growth across tours, venues, festivals and digital platforms.
In his new role, Segal will establish and lead TEG’s newly formed Sponsorship & Premium Experiences business, unlocking integrated brand partnerships across TEG’s platform spanning Sport, Music and Live Entertainment. He will report to Cameron Hoy, Chief Operating Officer and Head of Global Ticketing at TEG.
Greg Segal said:
“Ticketek Entertainment Group sits at the centre of the live experience economy. The opportunity to build a Sponsorship & Premium Experiences division that embeds brands within the Fan journey by leveraging data, insight and digital to drive measurable impact is incredibly exciting.”
Cameron Hoy, Chief Operating Officer of TEG said:
“Greg brings deep commercial expertise and a proven ability to build integrated partnerships that create value at scale. As we strengthen our Sponsorships & Premium Experiences capability, Ticketek is bringing together specialist talent, commercial creativity and insight to create scalable partnership models that drive new revenue streams, deepen fan engagement and unlock greater value across the platform.”
About Ticketek Entertainment Group
Ticketek Entertainment Group (TEG) is a Fan Experience Group, powered by digital, data and technology, united by our shared purpose – We Partner to Make Life Better Live. With the Fan as our Star, TEG brings together Ticketek, TEG Live, TEG Sport, TEG Experiences and Ovation to create, promote and power world-class live entertainment.
From global concert tours and major sporting events to immersive cultural and family experiences, TEG makes it easier for Fans to discover and attend unforgettable live moments.