Hong Kong Ticketing switches to Softix technology platform

TEG has announced that Hong Kong Ticketing (“HK TICKETING”) has successfully switched to TEG’s Softix ticketing technology platform.

HK TICKETING is a subsidiary of Hong Kong Convention and Exhibition Centre (Management) Limited (“HML”) and is one of the region’s biggest privately owned ticketing operators with multi-distribution channels for entertainment events in Hong Kong and Macao.

Under the brand name HK TICKETING, the platform is now operating on Softix ticketing technology, a white label multi-channel ticketing solution that operates in a wide variety of sports and entertainment venues across 20 markets in Europe, Asia, USA, Africa and South America.

Monica Lee-Muller, Managing Director of HML, said: “Softix has successfully delivered new functionality and a greatly enhanced user experience for HK TICKETING customers.”

TEG CEO Geoff Jones said Softix has developed the expertise and agility to meet changing ticketing needs over the past 40 years and continues to deliver exceptional ticketing technology and e-commerce solutions around the world.

“TEG is delighted to enter this partnership with HK TICKETING,” said Jones.

“We are thrilled that Softix will be the engine helping drive future growth and a new era of innovation in customer service.”

Being one of the major ticketing agents in Hong Kong and Macao, HK TICKETING is serving over 30 venues through its extensive sales and distribution network, for a wide spectrum of events including musicals, sports, exhibitions, concerts, family shows, courses and other entertainment and cultural performances. Those venues include the Hong Kong Convention and Exhibition Centre, The Hong Kong Academy for Performing Arts, Kowloonbay International Trade & Exhibition Centre, AsiaWorld-Expo, HKAPA Béthanie Landmark Heritage Campus, The Venetian Macao, The Parisian Macao and Studio City, Macau.

For Softix enquiries: international@t-e-g.asia


Established in 2000, Hong Kong Ticketing is a subsidiary of Hong Kong Convention and Exhibition Centre (Management) Limited. With unrivalled experience and expertise, HK TICKETING offers a convenient, fast and efficient ticketing service of international standard, providing Hong Kong residents and inbound tourists with a choice of sales and distribution channels to purchase tickets of a variety of prestigious events held in Hong Kong. HK TICKETING’s extensive distribution network features an online real-time Internet ticketing service and is committed to providing a user friendly, convenient and round-the-clock ticketing service for all customers.


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