Melbourne Cricket Club (MCC) today announced that Ticketek Australia will continue as the ticketing services partner of the Melbourne Cricket Ground (MCG), following the outcome of a competitive tender process.
The renewed partnership will ensure patrons continue to receive world’s best practice in ticketing technology and service when accessing tickets for events at the MCG through Australia’s most advanced multi-channel event ticketing and digital marketing company.
Under the new agreement Ticketek and its parent company TEG will seek to attract a number of new major events to the MCG, along with a commitment to ensure increases to ticket transaction fees and charges will remain within annual CPI growth.
The MCG is Australia’s largest and most successful stadium. Hosting AFL, international and BBL cricket, rugby league, soccer, concerts and other major functions, it is attended annually by more than 3.5 million fans.
MCC CEO Stuart Fox said Ticketek’s reappointment as the MCG ticketing partner was a big win for members and fans of all codes who play at the venue.
“The MCG is a world-class stadium and we continue to look at ways of enhancing the fan experience at the MCG,” said Mr Fox.
“As the leading ticketing partner to the sports and live entertainment industry in Australia, we’re delighted that Ticketek will continue to provide its ticketing services at the MCG and we look forward to working with them to bring some new and exciting events to the stadium.”
TEG CEO Geoff Jones said the extension of the partnership was a proud moment in Ticketek’s four-decade history.
“The MCG is a national treasure in Australian sport and entertainment,” said Jones. “We are honored and delighted to have a continuing role in the delivery of great events at this world-renowned venue in partnership with the MCC.
“The renewal of this partnership recognises the hard work and commitment to excellence by the Ticketek Australia team led by Cameron Hoy.”
ABOUT MELBOURNE CRICKET CLUB
Australia’s oldest and largest sporting club, the Melbourne Cricket Club was founded in 1838. A private club with more than 120,000 members and another 225,000 waiting to join, it has also has a public responsibility to manage the Melbourne Cricket Ground, which it has done with expertise and skill since 1853.
Today’s MCC also manages the National Sports Museum, located inside the MCG, and is responsible for the upkeep and future enhancement of the heritage-listed Yarra Park area adjacent to the MCG.
Ticketek Is Asia Pacific’s no. 1 ticketing agency, powered by advanced data-driven marketing and technology solutions. Ticketek issues 28 million tickets per year to the most prestigious events at Australia and New Zealand’s premier venues. By ticket sales volume Ticketek is in the top three ticketing companies in the world. Ticketek is a leader in mobile commerce with over 1.3 million app downloads and deploys world-class mobile ticketing technology. Ticketek’s platform is internationally recognised for its reliability and scalable transactional capability and has been selected as the official ticketing agent for every major international sporting event in Australia and New Zealand over the past 15 years. The illustrious list includes the Gold Coast 2018 Commonwealth Games, the 2017 British & Irish Lions Tour of New Zealand, the 2017 Rugby League World Cup, the ICC Cricket World Cup 2015, the 2015 AFC Asian Cup, the 2015 FIFA World Youth Cup New Zealand, the 2008 and 2011 Rugby League World Cups and the 2003 IRB Rugby World Cup.