Australians over 50 years of age are spending more on live entertainment than people under 50, new TEG research has found. The findings are based on a TEG Rewards online survey of 1,000 people in August and September this year, along with TEG Analytics event attendance data over a three-year period to 30 June this year.
The results revealed that over 50s represent 34.3% of total spending on live entertainment and spend 7.5% more than under 50s.
TEG’s Managing Director of Data, Digital and Analytics Mazen Kassis said: “The synthesis of our market leading data analytics and research continues to uncover fascinating insights, this time in the over 50s live entertainment audience.
“Leveraging our range of data-driven solutions and actionable insights, savvy brands can measurably enhance their ability to engage with such an audience through their passions, motivations and interests.”
The findings, a part of the ‘50+ and the Leisure Economy’ series, provides a number of significant insights, such as:
The research findings on media consumption for over 50s found some fascinating trends:
To find out more about the ‘50+ and the Leisure Economy’ series, contact TEG Analytics:
P: +61 2 9266 4000