Event News

Real Madrid announces new touring experience

19 June 2017

The world’s most famous football club Real Madrid C.F. today announced a new partnership with exhibition producers, International Entertainment Consulting (iEC) and TEG, to create a first of its kind, interactive and immersive touring football experience.

The ‘Real Madrid World of Football, Come Play!’ interactive and immersive touring football experience is designed specifically to enable the Club to engage directly with the Real Madrid community and football fans throughout the world.

This new exhibition will offer a once in a lifetime opportunity for fans to feel the heartbeat that drives the Club’s success.

Touring the world for five years and visiting 15 select cities, the Real Madrid World of Football will open in early 2018, with the world premiere city to be announced.

‘Real Madrid World of Football, Come Play!’ will be housed in a touring pavilion, inspired by the Club’s famous and eye-catching Santiago Bernabéu Stadium. This immersive experience is designed to engage Real Madrid C.F. and football fans of all ages across the world.

Employing advanced technology, the touring exhibit will deliver visitors first-person, once-in-a-lifetime, interactive experiences with the Club and the famous Santiago Bernabéu Stadium. The Real Madrid World of Football experience will contain four unique visitor experience zones. Visitors will be able to learn about the Club’s rich 100 plus years of history and ethos, experience the thrill of being with the Real Madrid C.F. players in the 360º virtual zone, have fun and compare their skills and knowledge against the team and coaches in an interactive ‘Come Play’ zone, and complete the experience with a trip to the state-of-the-art merchandise store.

This truly unique, first of its kind, interactive experience will enable the Club to provide its fans and the football community with the opportunity to immerse themselves in the Club’s passion, spirit and legacy; offering a once in a life time opportunity to feel the heartbeat that drives the Club’s success. Hala Madrid and come play!

“Real Madrid C.F. has an incredible community of fans across the globe, unsurpassed by any other football Club,” said Tony Cochrane, Founding Director of iEC Exhibitions!. ‘It is also one of the most respected within an elite tier of clubs – a position it has held for decades.

“The Real Madrid World of Football, Come Play! global touring experience will bring the passion, spirit, and legacy of the Club directly to these football fans. In fact, the exhibition will not just target the Real Madrid C.F. community, the interactive and immersive content is designed to attract and engage all fans of football throughout the world.

“Our aim is to make the impossible, possible, so that fans around the world can feel what it’s really like to be physically amongst this incredible team. We will create 360º experiences where visitors will ride on the bus with the players; be in their locker room before the game, and they will feel the anticipation in the players tunnel; and stand amongst the 80,000 fans in the Santiago Bernabéu.

“In the Come Play! zone, visitors can learn from the players and coaches themselves. It’s all about having fun. They’ll be able to compare their football skills, physical abilities, tactical knowledge and mental focus against players from the best team in the world. It’s an ambitious plan, but that’s why we’re partnering with the most successful Club and valuable sporting brand in the world.”

Geoff Jones, CEO of TEG said “Real Madrid World of Football, Come Play! is a

new and innovative way to truly connect with the Club’s global fans, and experience the team like never before. TEG is proud and delighted to be a partner in this truly ground-breaking project.”

Real Madrid World of Football, Come Play!’ is a new partnership with exhibition producers, International Entertainment Consulting (iEC) and TEG, Australasia’s leading ticketing, live entertainment and data analytics company.

Scroll to Top