Ticketek has increased COVID-safety, reduced congestion, and improved convenience for fans at venue entry points by allowing fans to check in to venues directly from their mobile ticket, in a global first for the live entertainment and sport industry.
Ticketek’s dynamic digital ticket technology will also allow fans to verify their vaccination status in just a few taps on their mobile, streamlining the fan experience as Australia returns to live events.
Ticketek has partnered with the Victorian Government, which will be the country’s first State to make the check-in solution available to fans at Ticketek venues from Thursday beginning with the Kennedy Oaks Day at Flemington Racecourse.
Punters will check in directly from their mobile ticket through a deep-link into the Service Victoria App, then verify their check-in and vaccination status at bag check by switching between the government app and their mobile ticket in a single tap.
Minister for Government Services Danny Pearson: “We’re making sure we have the best technology in place to get our fantastic events up and running again and make them run as smoothly as possible.”
“Service Victoria have worked closely with Ticketek to make this system as secure as possible and we’re looking forward to rolling out this technology at other major events over summer.”
Geoff Jones, CEO of Ticketek’s parent company, TEG said: “Ticketek is proud to support the Victorian Government in helping Victoria reopen using our Australian-built, world-first technology, which will allow fans to return faster and safer to venues to watch their favourite artists and sporting events. We are thrilled to help Victorians enjoy the magic of live sport and entertainment again.
Cameron Hoy, Managing Director of Ticketek, said: “Innovation is at the heart of everything we do, and our team has consistently led the world in digital ticketing technology. We have transformed the ticket from just a means to gain access to venues into a rich communication platform to promote Covid-safe measures and enable other engagement opportunities for our partners. We are excited to be partnering with the Andrews Labor Government in their efforts to make the return of crowds as safe as possible.”
Ticketek’s digital ticketing check-in solution will be rolled out across Ticketek venues in other Australian states in the coming weeks.