This November the Formula One Exhibition make its Asia-Pacific Debut in Melbourne.
The official Formula One Exhibition is making its long awaited debut Down Under at the Melbourne Convention and Exhibition Centre offering Australian fans a chance to get in on the F1 action with a truly immersive racing experience.
Melbourne, AUS – 15 September 2025: Melbourne has today been announced as the first Asia-Pacific city to host the award-winning Formula 1® Exhibition, following successful runs in Madrid, Vienna, Toronto, Buenos Aires, London and most recently, Amsterdam where it was extended due to overwhelming demand.
Brought to Melbourne by Sony Music and TEG Experiences, The F1 Exhibition’s Asia-Pacific debut follows record-breaking visits across the European and Americas tours. Melbourne will become the eighth city to host The F1 Exhibition and provides the perfect opportunity for fans to experience the internationally acclaimed exhibition ahead of the F1 season opener at Albert Park.
Opening Saturday 29 November 2025 at the iconic Melbourne Convention and Exhibition Centre on the Yarra River, The F1 Exhibition will take fans on an extraordinary journey through the captivating world of Formula 1 — exploring its rich past, thrilling present and exciting future.
Packed with extensive contributions from F1’s greatest teams, drivers and experts, the exhibition is an immersive experience no F1 fan will want to miss.
The Formula 1 Exhibition Melbourne highlights:
- Legendary F1 cars: Get close to iconic Formula 1 cars from different eras, each a masterpiece of engineering and design.
- Australian history: Fans and motorsport enthusiasts can look forward to a brand-new and exclusive experience, as the Melbourne exhibition celebrates the significant contribution Australia has made to motorsport, highlighting its legendary drivers and iconic race track.
- State-of-the-art racing simulators: Fans will get a chance to race around the iconic Albert Park track in state-of-the-art F1 driving simulators.
- Interactive installations: Explore the world of F1 technology through hands-on activities and innovative displays.
- Exclusive content: View exclusive archive video footage, interviews with the sport’s greatest contributors, and historic memorabilia that bring Formula 1’s greatest moments to life.
Visitors start their journey in Once Upon A Time In Formula 1, a gallery experience showcasing the sport’s most defining moments. Design Lab then takes fans inside an F1 factory, featuring contributions from Pirelli, Williams Racing, McLaren Racing, Oracle Red Bull Racing, Mercedes AMG Petronas Formula 1 Team, and Stake F1 Team KICK Sauber.
Drivers and Duels tells the stories of legendary drivers and rivalries, with highlights including the Hall of Fame, that features over 60 helmets and the most iconic race suits from Formula 1’s 75-year history.
Revolution By Design explores the sport’s groundbreaking innovations and the future of F1, with contributions from Classic Team Lotus, McLaren, Ferrari, Mercedes AMG Petronas, Honda and F1 Academy Managing Director Susie Wolff, plus more.
Visitors then enter Survival where previously unseen remains of parts of Romain Grosjean’s burnt out HAAS race car including the steering wheel and tyre, as well as Romain’s boots and gloves from his dramatic 2020 crash in Bahrain will be displayed. The show then reaches its climax at The Pit Wall – a cinematic and immersive experience that allows fans to relive the greatest moments in Formula 1 history.
Details of a seventh room dedicated to the significant contribution Australia has made to Formula 1 will be revealed in the coming weeks.
Sign up to the waitlist at f1exhibition.au to receive an exclusive pre-sale on Friday 3 October at 10am ahead of the full public on-sale at 11am on Monday 6 October via Ticketek.
Ticket prices start from $49.90 for Adults and $24.90 for Children. Group bookings and premium ticket packages are also available, as well as opportunities for exclusive corporate events – please email: f1exhibition@teg.com.au.
Emily Prazer, Chief Commercial Officer at Formula 1, said: “Every time Formula 1 comes to Melbourne we feel the passion for the sport throughout this amazing city, so it’s only fitting for it to be the destination for the first F1 Exhibition show in Asia-Pacific. The Exhibition celebrates the sport’s rich history and Australia’s outstanding contribution to Formula 1. I’m really excited for fans to go on an incredible immersive journey through our sport’s most memorable moments.”
Vanessa Picken, Chair and CEO of Sony Music Australia and New Zealand, said: “Bringing the Formula 1 Exhibition to Australia has been an important initiative for us, and we’re pleased to present this global event in Melbourne for its Asia-Pacific debut as part of our MASTERWORKS LIVE! experiential events activities. Formula 1 is known for its strong connection to innovation, storytelling, and technological advancement — themes that align with the focus of Sony Music and MASTERWORKS LIVE! This exhibition offers an in-depth look at the sport’s history, technology, and key figures, and we look forward to sharing it with Australian audiences.”
Shane Harmon, Managing Director of TEG Experiences, said: “We’re thrilled to bring the Formula 1 Exhibition to Melbourne; one of the world’s most passionate motorsport cities. Australia has long played a vital role in the sport, and we’re proud to celebrate that legacy with a world-class exhibition worthy of its racing heritage.”
Jonathan Linden, Co-CEO of Round Room Live and Producer of The Formula 1® Exhibition said: “We’re excited to launch The Formula 1 Exhibition in the APAC region, with Melbourne as the perfect starting point. Australia’s rich motorsport legacy—home to legendary drivers and both historic and modern-day circuits—makes it an ideal location. We can’t wait for fans to explore the world of F1 through this immersive and cutting-edge experience.”
For any media enquiries, please contact media@bursty.au.
–ENDS–
About Formula 1®
Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World ChampionshipTM. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: LSXMA, LSXMB, LSXMK, BATRA, BATRK, FWONA, FWONK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.
About Sony Music and MASTERWORKS LIVE!
At Sony Music, we honor the creative journey. Our creators shape movements, culture, communities, even history. And we’ve played a pioneering role in music history, from establishing the first-ever music label to inventing the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 100 countries, supporting a diverse and distinctive roster of talented creators at every level and on every stage. Situated at the intersection of music, entertainment, and technology, we bring imagination and expertise to emerging products and platforms, embrace new business models, and employ breakthrough tools – all to support the creative community’s experimentation, risk-taking, and growth. And we form deep, trusted, cause-based partnerships to uplift and empower communities around the world. Sony Music is part of the global Sony family. Learn more about our creators and labels here [*].
As Sony Music’s global live events division, MASTERWORKS LIVE! is redefining non-traditional entertainment, ranking as one of the fastest-growing businesses in this space. Comprised of fourteen innovative live event businesses, the collective conceives, builds, presents and promotes original and IP-based events and experiences in Music, Theatre, TV, Film, Gaming, Anime, Experiential Retail and more.
MASTERWORKS LIVE! encompasses Backyard Cinema, Black Ink Presents, Black Sky Creative, Culture Creative, GEA Live, The Luna Entertainment Group, MAC Global, Proactiv Entertainment, RG Live, RoadCo Entertainment, Roast Productions, Seaview, Senbla, and Terrapin Station Entertainment.
About TEG Experiences
TEG Experiences creates and promotes unbeatable live experiences that captivate audiences of all ages; from world-class theatrical productions to immersive family attractions like The FRIENDS™ Experience, Gabby’s Dollhouse Live, PAW Patrol™ Live, and Peppa Pig Live.
Building on the success of TEG Life Like Touring and TES Live, TEG Experiences delivers themed entertainment and interactive events for some of the world’s most beloved entertainment brands. With over 15 years of expertise and a global footprint spanning Australia, North America, the UK, Asia, Africa, and beyond, the team has worked with powerhouse partners including The Walt Disney Company, Warner Bros. Discovery, Mattel, Hasbro, and Nickelodeon to bring unforgettable experiences to life. Part of the wider Ticketek Entertainment Group, Australia’s leading integrated live entertainment company, TEG Experiences benefits from unmatched capabilities in ticketing, digital marketing, data insights, and the promotion of live sport and entertainment.