Ticketek and Adelaide Festival Centre announce partnership

Australia’s leading ticketing provider to live entertainment, Ticketek, will service more South Australians with the announcement today of an exciting partnership with SA’s principal performing arts venue, Adelaide Festival Centre.

The collaboration means ticket-buyers will experience Ticketek’s world-leading ticketing technology which provides the most streamlined, up-to-date way to purchase tickets for shows and events at Adelaide Festival Centre venues. Patrons will also get greater access to blockbuster events touring nationally and internationally through TEG-owned Ticketek’s vast Australasian networks.

Technological advancements in ticketing and the impact of COVID have prompted the partnership, which will substitute Adelaide Festival Centre’s current ticketing service, BASS. Current permanent and temporary staff at BASS will be offered employment at Ticketek’s Adelaide office and casuals will be offered employment with Ticketek’s casual staffing pool.

A dedicated call centre for Adelaide Festival Centre venues will continue to operate in South Australia with the current 131 246 number remaining the same. Existing BASS outlets will transition to Ticketek over the next three months. Ticketholders will be contacted directly about any ticketing changes.

Adelaide Festival Centre CEO & Artistic Director Douglas Gautier AM said the new partnership would lead to a better service for patrons and opportunities to present even more large-scale shows in South Australia: “We are excited about what this partnership means for the future of live entertainment in South Australia, particularly the opportunity to attract even more great shows for our valued patrons at Adelaide Festival Centre.

“We are pleased our ticketing staff will be able to continue to use their fine skills through this collaboration and I want to acknowledge and thank all current and past BASS colleagues for their outstanding service to our audiences over many years

“As South Australia’s leading performing arts and entertainment organisation, this partnership will make it even easier for patrons to access events at our venues, as we continue to present an enhanced year-round program of shows and festivals and support the great work of SA home-companies and artists.”

Geoff Jones, CEO of TEG, said Ticketek was thrilled to partner with Adelaide Festival Centre: “We are looking forward to bringing Ticketek’s world-leading ticketing technology to Adelaide Festival Centre’s venues and their faithful patrons. We put fans and innovation at the heart of everything we do. As such we will bring exciting innovations to the centre, making it easier than ever to access great shows,” said Jones.

Ticketek is part of TEG Pty Limited, Australia’s leading ticketing, live entertainment, and data analytic company with over 40 years’ experience ticketing the largest live events and venues in Australia.

Adelaide Festival Centre is South Australia’s leading performing arts venue and presenter of theatre, dance, music, and exhibitions and is a leading Asia Pacific cultural centre. The riverbank venue hosts more than one million people a year within its theatres including Festival Theatre, Dunstan Playhouse, Space Theatre, Artspace and the recently redeveloped Her Majesty’s Theatre. Adelaide Festival Centre presents and produces a year-round program of festivals including Adelaide Cabaret Festival, OzAsia Festival, DreamBIG Children’s Festival and Adelaide Guitar Festival. It is committed to supporting and co-presenting some of the world’s biggest touring shows and musicals, and to fostering SA ensembles and artists. 

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